Tradition and Innovation

Our Valencia Denomination of Origin combines traditional craftsmanship with innovation. We create unique skincare products enriched with native and potent ingredients, rarely found in cosmetics, that can only be found in our lands and that only we know how to blend and perfect.

What Defines Us as a Brand

We create unique skincare products, inspired by natural and native ingredients, rarely found in cosmetics, chosen for their effectiveness. We combine these ingredients with deep traditional knowledge, passed down through generations, perfecting our formulas with a heritage that reflects both ancestral wisdom and modern innovation.

Responsible Innovation

We continue exploring new horizons in cosmetics, always aligned with the most rigorous ecological standards. We maintain and renew our organic certifications because we know the future is green and in our hands.

Safety and Naturalness Go Hand in Hand

We use only ingredients that allow your skin to breathe and fully benefit from their natural properties. We strictly comply with the European Regulation 1223/2009 and guarantee the long-term safety of our ingredients.

What You See Is What You Get

At NAOBAY, we call things by their name. Our labels clearly reveal the percentages of natural and organic ingredients, ensuring that each product you choose is genuinely natural.

We Care for the Planet We All Share

We choose natural ingredients and sustainable packaging, ensuring that every choice benefits the well-being of the environment and future generations. We believe that every small effort counts to protect the home we all share.

Personalized Care

We recognize that every skin is unique. That’s why we meticulously select plant extracts and vegetable oils that best suit the specific needs of each skin type.

We Say No to Animal Testing

We are against any form of animal cruelty and ensure that our partners comply with these same ethical principles.

Extensive Vegan Selection

Most of our products are vegan, and we are here to address any questions about our products and their compatibility with a vegan lifestyle.

A Team That Is Like Family

We value every member of our team and cultivate a work environment where respect and well-being are the foundation of everything we do.

This is the story of how we turned passion into purity

Born in Valencia with the goal of revolutionizing the world of cosmetics, Javier, an Industrial Engineer, and Cristina, a Pharmacist, set out in 2007 to reinvent organic beauty with the expert guidance of their father, a veteran in cosmetic formulation. Together, they made a firm commitment to the Valencian denomination of origin and the determination to challenge the conventional. Thus, in 2011, NAOBAY was born: “Natural And Organic, Beauty And You.” More than just a brand, NAOBAY is a commitment to beauty and health, proving that organic care and aesthetics can coexist. Our products, with simple design and proven effectiveness, reflect our dedication to the environment and clarity in communication. At NAOBAY, each product is a testament to responsible beauty and respect for nature. In 2023, Sherpa Capital joined the project with the firm goal of consolidating and expanding NAOBAY’s presence in the personal care sector and in both national and international markets.